Taking pill-free vitamins to the counter,just as winter sets in.
Pharmacy customers collecting prescriptions across England, Scotland, Wales and Northern Ireland, as winter vitamin D season begins.
BetterYou wanted its pill-free vitamin sprays in front of customers while health was already on their minds, just as winter vitamin D season began.
750,000 bags went out across 750 pharmacies in all 4 nations over four weeks from mid October, each with a QR code straight to the range.
Standing out in a crowded category
Supplements is a crowded category, with shelves, adverts and social feeds all competing for the same attention. BetterYou needed to reach people at the point health decisions get made, with the product close to hand and winter vitamin D already on their minds.
That window is short, and the message had to land inside it, before customers left the pharmacy.
Meeting customers at the counter
The pharmacy bags ran for four weeks from mid October, front and centre on every prescription, with a QR code straight to the range.
Over 150 of the 750 pharmacies stock BetterYou, so in those stores the message and the product sat side by side.
Because the bag goes home with every prescription, the message travelled from the counter into the home. The bags are also made with paper from sustainable sources and are 100% recyclable.
