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Latest stories and insights from Tabletalk Media
It's October: Is Your Winter Pharmacy Campaign Already Behind?
The evenings have already turned, the first flu clinics are filling up, and every pharmacy counter in the country is about to get a lot busier. If flu uptake, staying well messaging...
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Stop Picking Formats Off a Spec Sheet
Coffee Cups vs Pharmacy Bags vs Beer Mats vs Washroom Panels. Most media plans get this backwards. They start with the format's spec sheet, dwell time, footfall, reach, and work forwards to an audience. Flip it...
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