Getting the nation onto the NHS App, where health is already top of mind.
Everyday patients, including the less digitally confident
The NHS App needed sign-ups from everyday patients, not just the digitally confident. We reached them at the pharmacy counter, the moment they were collecting a prescription.
A less confident, distracted audience
App sign-up campaigns skew towards the already-digital. The harder, more valuable audience, older, less confident, or simply distracted online, needed reaching somewhere they were receptive and unhurried, in a setting they already trusted.
Trusted messaging, carried home
Full-colour pharmacy bags carried the message home with every prescription, handed over by one of the most trusted figures on the high street. With 1.6M pharmacy visits a day and 100% guaranteed handover, every impression reached a real pair of hands at the exact moment health was front of mind.
