Your next trip could start right here in the pub.
Targeting
Crystal Palace supporters
SunExpress became Crystal Palace’s official airline partner for the 2025/26 season, but stadium branding and digital promotions only reach fans on matchday, inside the ground.
Challenge
Sponsorship outside the stadium
Eagles supporters gather for pre-match pints and post-match debriefs in pubs across South East London, well outside the stadium’s reach, leaving a sponsorship largely invisible outside the 90 minutes.
Why it worked
Reaching fans in high-dwell moments
Beer mats and washroom panels ran in local pubs around Selhurst Park, putting SunExpress directly inside the everyday matchday culture, not just the ground itself. Reaching fans during the high-dwell moments of pre- and post-match socialising gave the sponsorship a hyper-local, contextual presence that stadium branding alone couldn’t deliver.
More work
