A trailer behind the door, in Liverpool’s own pubs.
Liverpool audiences, Netflix drama viewers
Legends, Netflix’s Liverpool-set drama starring Steve Coogan and Hayley Squires, needed to build word-of-mouth curiosity in the city the show is actually about, before the wider streaming audience even knew it existed.
Reaching a local audience
Building advance buzz in a specific city, ahead of a wider national launch, meant reaching local audiences somewhere far more targeted than a national trailer campaign could manage.
Curiosity in an undistracted moment
Washroom panels across pubs in Liverpool carried a trailer for the series behind a QR code, turning a rare undistracted moment into a direct route to watch. Placed in the pubs of the city the drama is set in, the campaign built curiosity from the ground up, reaching the audience most likely to feel Legends was made for them first.
