Sending Netflix’s live darts challenge home on every takeaway bag.
Targeting
Takeaway customers and darts fans across 150 outlets nationwide, 50 Chinese and Indian takeaways and 100 fish and chip shops, in the fortnight before the live event
Challenge
Reaching people before showtime
A live event on a Friday night needs the date in people’s heads before it starts. The campaign had two weeks to make the challenge part of the weekend plan.
Why it worked
Sending the challenge home on every bag
25,000 bags across 50 Chinese and Indian takeaways carried two lines, “Netflix and chilli sauce” and “You can’t beat a takeaway, but can you...”. A second wave of 50,000 fish and chip bags followed across 100 shops nationwide.
Bags were handed over with every order and sat on the table at home all night. In the chippy, the bag gave customers something to read in the queue and argue about on the walk home.
More work
