TOM Life Insurance on Takeaway Boxes

TOM, the life insurance brand for Dads, are running a campaign in fast food takeaways across the country.

Tabletalk Media’s national network includes Indian and Chinese Takeaways, as well as Fish & Chip Shops, Pizzerias, Chicken Shops and Kebab Shops.

For this campaign TOM are using Chicken Boxes and Pizza Boxes, with the creative highlighting that a TOM life insurance policy costs less than a takeout. There is also a chance to win a £100 Uber Eats voucher for signing up.

The benefits of advertising on Takeaway Boxes include the lengthy dwell time and the opportunity to reach groups of consumers in a relaxed, receptive frame of mind. Our takeaway formats are tactile and creatively versatile, giving brands the ability to put their message directly in front of consumers with time on their hands.

Takeaways are a cost effective option popular with working families in lower socio-demographic groups who, after working long hours, often don’t have time to cook. Many of whom don’t have a life insurance policy in place or realise how little the premiums are.

The campaign is running in Chicken Shops and Pizza Takeaways nationally through November and December.