Tempcover on Pub Washroom Panels

Tempcover’s decision to advertise on pub washroom panels during the Christmas period is a brilliant example of targeting a busy, relevant audience at just the right time. The combination of high foot traffic, the heightened need for temporary car insurance during the holidays makes this strategy both effective and engaging.

Christmas is a time when people gather with friends and family, often traveling to visit loved ones or attending holiday parties. Pubs often attract a younger, more mobile demographic - people who might be more likely to need short-term insurance for driving on holidays, renting a car for a weekend trip, or driving a friend’s car to a social event.

By making use of the downtime people have in pub washrooms, Tempcover ensures that its message is seen by those most likely to need it during the busiest and most festive time of the year. This approach not only increases visibility but also creates a lasting, memorable impression during a time when convenience and simplicity are top priorities for consumers.

The activity consisted of 750 Washroom Panels in 250 pubs Nationwide from 16th – 29th December 2024.