SunExpress Pub Advertising

SunExpress, the Official Airline Partner of Crystal Palace FC, has launched a hyper-local advertising campaign across pubs in South East London, using beer mats and washroom panels to reach fans where they socialise most.

The campaign places the airline directly inside the matchday culture of Eagles supporters, appearing in neighbourhood pubs where fans gather before and after games at Selhurst Park.

SunExpress became the official airline partner of Crystal Palace ahead of the 2025/26 season. While the partnership includes stadium branding and digital promotions, the pub activation extends the campaign into the everyday environment of Palace supporters.

By advertising on beer mats and washroom panels, the airline reaches audiences during moments of high dwell time when fans are socialising, discussing the match.

Pub media offers a powerful mix of local targeting, high visibility and contextual relevance, particularly for football-focused brands.

Pubs remain central to UK football culture. Supporters gather there for pre-match drinks, post-match analysis and watch-along events, creating an environment where advertising can feel both natural and memorable.

By combining sports sponsorship with venue-based advertising, SunExpress demonstrates how brands can integrate into fan culture beyond traditional stadium placements.

From LED boards at Selhurst Park to beer mats in South London pubs, the partnership between SunExpress and Crystal Palace shows how sponsorship strategies can blend with ambient media.

For Eagles fans enjoying a pint in South East London, the message is simple: your next trip could start right here in the pub.