SumUp Are Advertising on Takeaway Coffee Cups

SumUp – the British Fintech company specialising in contactless payment terminals for small businesses – are running a campaign on Takeaway Coffee Cups.

SumUp’s core audience is independent business owners—cafés, barbers, food trucks, market traders, boutique shops and the like. Coffee Shops are both a small business workplace and a meeting point for entrepreneurs and self-starters. By advertising on our branded takeaway Coffee Cups, SumUp positions itself right in the daily routine of the people it serves.

SumUp’s product is all about making payments seamless and accessible. Coffee is one of the simplest, most frequent purchases many of us make. By appearing on cups, SumUp draws a subconscious connection: just as buying a coffee is quick and easy, so is taking a card payment with their tech.

By partnering with coffee shops, SumUp is directly supporting local businesses—the very lifeblood of its customer base. This makes the campaign authentic and aligned with SumUp’s mission.

Advertising on Coffee Cups is tactile, hyper-targeted, and culturally relevant for SumUp. It enables them to embed their brand into the everyday life of small businesses.