Severn Trent on Pharmacy Bags

Severn Trent are running branded Pharmacy Bags as part of their, “It’s in our nature” campaign, which aims to drive reappraisal of the brand and inspire more positive behaviours around water use.

At the centre of the campaign are two new duck characters, Sally and Martin (voiced by Ed Night and Emily Lloyd Saini in the radio and TV ads) who provide a light-hearted, observational take on how Severn Trent serves its communities. The duck characters observe how Severn Trent supports the region – from managing reservoirs and providing bill assistance (get it) to empowering customers to check their own water quality.

Our network of Independent Community Pharmacies sits at the heart of local communities, caring for all members of society and particularly the more vulnerable. The format enables Severn Trent to position themselves alongside trusted pharmacists, forming synergy with the good work they do to improve people’s lives by using the strapline “Nice to have someone to lean on”.

Severn Trent provides water and waste service to nearly five million households in the heart of England. The company has regularly featured at the top of utility performance league tables: and are the only water company to be awarded a top environmental rating from the EA for the last six years.

Media planning and buying is by Republic of Media. With OOH by Talon.