POLLY Life Insurance in Coffee Shops

Polly, the life insurance brand for Mums, are running a campaign in Tabletalk Media’s national network of Coffee Shops, Cafes, Deli’s and Sandwich Bars across the UK.

Since 2015, Polly have helped 750,000 mums protect their families’ financial futures by taking out life insurance, and are rated as Excellent (4.7/5) on Trustpilot.

For this campaign Polly are using branded takeaway Coffee Cups and Deli Bags, with the creative highlighting that a Polly life insurance policy can cost less than 2 Coffees a month! There is also a chance to win a £100 Uber Eats voucher for signing up.

The benefits of advertising on Coffee Cups and Deli Bags include the lengthy dwell time (up to 20 minutes) and the ability to place a message directly into the hands of busy, on-the-go, working professionals. These functional formats are often taken back to the recipients desk, where they act as a prompt to engage with the message online.

The campaign is running in Coffee Shops and Cafes nationally through November and December.