Peabody Higgs Yard on Coffee Cups

Peabody is a not-for-profit housing association that works with residents to create affordable homes and inclusive communities where people can flourish. Started over 160 years ago by London-based American banker George Peabody with £150,000 they’ve grown into an organisation with 108,000 homes and 220,000 residents.

Peabody are advertising on our Takeaway Coffee Cups to raise awareness and drive interest in their latest development, Higgs Yard – a new collection of 1, 2 & 3-bedroom private residences in SE24. These stylish homes are within walking distance of trendy Brixton and fashionable Herne Hill. Each home is thoughtfully designed with modern aesthetics and high specifications with your well-being in mind.”

Available to through a shared ownership scheme Higgs Yard homes will have private balconies for alfresco entertaining and a resident roof terrace with 360-degree London views! Higgs Yard is a pet friendly development and Brixton, and Herne Hill area are also home to a number of OFSTED rated outstanding schools, making it perfect place to raise children.

Targeting Coffee Shops in key local areas in proximity to the Higgs Yard development allows Peabody to raise awareness and drive engagement with consumers who live or work in the local area.

Coffee Shop customers are 64% ABC1 of which 30% are AB socio-demographic. They are 52% more likely to have high economic and cultural capital. These busy on-the-go professionals are the ideal audience with whom to promote new property developments.