Pancreatic Cancer Action on 3 Formats

Pancreatic Cancer Action are using 3 of our formats to help raise awareness for the signs and symptoms of pancreatic cancer. A lot of symptoms are common complaints that on their own wouldn’t necessarily be cause for concern, but it is the combination of 2 or more of these that people should look out for.

Using multiple formats allows Panact to reach a variety of audiences in everyday environments. The campaign is running across Glasgow and consists of the 3 formats shown below:

Takeaway Coffee Cups

Placed directly into the hand. 21-minute dwell time. Multiple engagements. 89% ABC1.

Washroom Panels

A4 Frames located in Pub Toilets. Captive audience. Appropriate environment for sensitive messages.

Pharmacy Bags

Reaching people when their mind is on their health. Prompt to seek advice from trusted pharmacists. 49% aged 50+

The combination of these three formats ensures that Panact’s message is accessible across the city from early morning to late at night.