Olivia Attwood’s Bad Boyfriends Crashes the Pub for Season 2

ITV has taken Olivia Attwood’s Bad Boyfriends Season 2 straight to the boozer. Yep, the hit reality series is now splashed across Beer Mats and Washroom Panels in pubs up and down the UK.

The broadcaster has rolled out a cheeky new advertising push that puts the show right where social conversations often start – the pub. Cheeky, Bold and Very Olivia!

Season 2 sees Attwood once again helping women confront their dodgy other halves, with all the drama, laughs and jaw-dropping revelations that made the first season such a hit. As ever, Olivia brings her unfiltered wit and no-nonsense attitude to the series.

The campaign is as no-nonsense as Attwood herself — unfiltered and impossible to ignore. It’s the kind of advertising that gets people talking in the exact environment where gossip thrives. Let’s face it, Bad Boyfriends is basically pub-chat gold.

By placing ads on Beer mats, ITV is tapping into an environment where people are already relaxed, chatty, and primed to laugh, gossip, or debate. Washroom Panels reinforce the message with playful reminders. It’s a clever move — combining humour, relatability, and a touch of pub banter to mirror the very spirit of the show.

Her popularity and sharp humour make her the perfect face for a campaign that’s as irreverent and bold as the show itself. ITV is meeting audiences in unexpected, everyday places, making sure Bad Boyfriends Season 2 is impossible to ignore.