Bloomsbury – Sarah J. Maas on Nail Salon Panels

Framed Bloomsbury poster for Sarah J. Maas's A Court of Thorns and Roses series on a pillar in a London nail salon

A Court of Thorns and Roses (ACOTAR) is an epic fantasy series by American author Sarah J. Maas, which follows the journey of Feyre Archeron after she is brought into the faerie lands of Prythian.

Listed as Young Adult Fiction, the fandom of this internationally best-selling series is particularly strong. In this first book of the series, 19 year old Feyre (a less-than-exciting teenager with a horrible home life) gets pulled into a fantastical world she didn’t ask to join, when she kills a wolf in the woods and a beast-like creature demands she be punished.

By placing these ads in Nail Salons we are delivering the content within a tangible and immersive experience. As salon goers indulge in pampering themselves the connection between escapism and the novel is highlighted, in this instance turning a routine salon visit into an opportunity for readers to discover a new fantasy world story. Our A4 frames in Nail Salons provide 45mins+ dwell time which helps to create a memorable association with the author and the self-indulgence that Nail Salons represent.

By understanding their target audience, embracing diversity in marketing channels and creating memorable experiences, Bloomsbury have embarked on a creative journey to connect with readers in unexpected yet meaningful ways.