Admiral Markets on Coffee Cups

Coffee is more than a beverage — it’s a ritual. For many professionals, especially those in finance, tech, and entrepreneurship, a cup of coffee is the unofficial start to the working day.

Coffee drinkers are 63.7% ABC1 of which 29.3% are AB and they are 52% more likely to have high economic and cultural capital. The potential of them being investors is strong. By placing their brand on takeaway Coffee Cups, Admiral Markets is positioning itself directly in the hands of its target audience.

Coffee Cups offer extended brand exposure — average dwell time 21 mins — with 50% ending up on the office desktop. It’s passive, subtle, and non-intrusive marketing that stays visible without being pushy.

While Admiral Markets is a global player, takeaway Coffee Cups can have a hyper-local impact. By partnering with cafes in key financial hubs, they strengthen their connection with the community and reinforce their presence in markets they want to grow in. It also gives the impression of being “in the know” — subtly aligning the brand with the rhythm of city life, where decision-makers and early adopters operate.

Finance can be intimidating, especially to first-time investors. Coffee Cups are friendly, relatable everyday objects. By choosing this medium, Admiral Markets signals that it’s a modern, accessible platform — not a dusty, distant financial institution. It suggests: Trading isn’t just for the Stock Exchange — it’s for you, right here, while you sip your cappuccino.

It’s part of a broader shift where financial services companies are learning to market like lifestyle brands. And in this case, that means turning coffee breaks into trading opportunities.

This campaign consisted of 75,000 Coffee Cups distributed via 75 Coffee Shops targeting office buildings in The City of London.